London
Visit London launches Campaign to celebrate unique LGBT experiences found Only In London
Visit London today announces the launch of “Only in LGBT London”, a campaign dedicated to showcase the unique and unusual experiences that can be only found in the capital.
The campaign which will run across the US will run for 6 months and will launch with advertising on social networking sites like Facebook and major US LGBT online media. A dedicated Only in LGBT London microsite (www.visitlondon.com/rainbow) will support the campaign and feature exciting videos showcasing different areas and activities in London, tips on where to go and what to do as well as hosting a competition to win an amazing trip to London.
Only in LGBT London has been launched in response to the global economic situation and London’s long-standing relationship with the gay travel community.
The microsite’s initial video offerings highlight shopping in Soho through sexy window displays; outdoor activities at Somerset House, where you can listen to outdoor diva concerts; and a gay beach in London that offers unbelievable views. Videos will be added weekly.
Marketing director, Martine Ainsworth-Wells commented “London remains one of the most popular destinations for gay visitors from the US. The city understands how important it is to welcome all visitors to our city and this campaign aims to showcase the unusual and quirky side of London to both first time and repeat visitors.”
The Only in LGBT London campaign is part of a wider global Only in London campaign which is expected to bring over £60 million of economic benefit to the capital.
For more information about LGBT London including clubs, bars, accommodation and events, log on to www.visitlondon.com/rainbow
